Frida

FRIDA SØRENSEN Social Media Manager & Content Creator

ABOUT ME: I am a Copenhagen-based social media manager and content creator specializing in turning creative concepts into highly engaging digital experiences. From producing dynamic Instagram video content to executing fullscale event promotions, I design campaigns that drive visibility and audience participation.

With hands-on experience managing accounts for Ripley’s Believe It or Not! and the Copenhagen Netball Club, I excel at identifying emerging trends, optimizing engagement, and cultivating an authentic brand voice.

CORE COMPETENCIES & TOOLS: Skills: Content Strategy & Planning, Content Creation, Video Editing, Paid Social (Meta Ads), Brand Storytelling, Sales & Promotion. Tools: Meta Business Suite, Canva, CapCut, WordPress.

PROFESSIONAL EXPERIENCE: Marketing Intern | Ripley’s Believe It or Not! (Copenhagen) Collaborated directly with the marketing specialist to execute a wide range of digital and offline marketing initiatives: Planned, shot, and produced engaging social media content. Configured, launched, and analyzed targeted Meta ad campaigns to optimize reach and ROI. Coordinated offline advertising materials and organized on-site promotional events. Featured Project (Kiki & Koko Mascots): Co-developed a new mascot strategy to drive interactive storytelling on social media. Created an engaging digital narrative where followers joined the mascots on citywide adventures, successfully establishing a fun, recognizable online brand personality for the museum.

Social Media Manager | Copenhagen Netball Club Objective: Revitalize the club’s Instagram presence to boost low training attendance (historically under 10 members) and engage new audiences. Strategy & Execution: Developed and executed a targeted content strategy highlighting training sessions, events, and social gatherings to authentically showcase the club’s community culture and value proposition. Results: Grew active membership by over 20 members. Doubled average post impressions from 400–500 to 800–1,000. Established consistent, reliable attendance at weekly trainings and social events.

EDUCATION: Bachelor’s Degree in International Sales & Marketing Management Zealand Academy of Technologies and Business Coursework: Sales and marketing, business development, value creation, international relations, online and personal sales.

AP Degree in Service Hospitality & Tourism Management Copenhagen Business Academy (CPH Business)

Electives: Event management, business start-ups, trend management.

CONTACT Email: frida@unny.org
Phone: +45 50388200
LinkedIn: linkedin.com/in/frida-sørensen-618195238